Cambridge International AS and A Level Business Workbook with Digital Access (2 Years) (4th Edition)

DescriptionThis series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023.Are you looking for extra Cambridge International AS & A Level Business activities for your learners? Our workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation. This resource is ideal for putting theory into practice and building learners’ confidence further.Key FeaturesWide variety of new exam-style questions and activities so learners can further test their understandingKey terms grouped together for quick and simple revision and to support English as a second language learnersWorked examples, including ‘improve this answer’ activities, help learners develop their analysis and evaluation skills, and understand what a ‘good’ answer looks likeTable of ContentsContentsHow to use this bookIntroductionIntroduction to command wordsUnit 1 Business and its environmentEnterprise (AS level)Business structure (AS level)Size of business (AS level)Business objectives (AS level)Stakeholders in a business (AS level)External influences on business activity (A level)External economic influences on business activity (A level)Business strategy (A level)Corporate planning and implementation (A level)Unit 2 Human resource managementHuman resource management (AS level)Motivation (AS level)Management (AS level)Organisational structure (A level)Business communication (A level)Leadership (A level)Human resource management strategy (A level)Unit 3 MarketingThe nature of marketing (AS level)Market research (AS level)The marketing mix – product and price (AS level)The marketing mix – promotion and place (AS level)Marketing analysis (A level)Marketing strategy (A level)Unit 4 Operations managementThe nature of operations (AS level)Inventory management (AS level)Capacity utilisation and outsourcing (AS level)Location and scale (A level)Quality management (A level)Operations strategy (A level)Unit 5 Finance and accountingBusiness finance (AS level)Forecasting and managing cash flows (AS level)Costs (AS level)Budgets (AS level)Financial statements (A level)Analysis of published accounts (A level)Investment appraisal (A level)Finance and accounting strategy (A level)Acknowledgements.