Cambridge International AS and A Level Business Coursebook with CD-ROM (3rd Edition)

DescriptionThis revised set of resources for Cambridge International AS and A Level Business syllabus (9609) is thoroughly updated for the latest version of the curriculum.Written by experienced authors, the Coursebook provides comprehensive coverage of the syllabus.Accessible language combined with the clear, visually-stimulating layout makes this an ideal resource for the course. Questions and explanation of key terms reinforce knowledge; different kinds of activities build application, analytical and evaluation skills; and case studies contextualise the content making it relevant to international learners. It provides thorough examination support for all papers with exam-style questions with each chapter and an extensive Paper 3 style case study with each unit. The student CD-ROM contains revision aids, further questions and activities. A Teacher’s CD-ROM is also available.Key FeaturesObjectives set out the aims for each chapter.Key definitions enhance understanding of the concepts.Questions within each chapter help with practice and aid self assessment.Activities build key skills required by the assessment objectives – application, analysis and evaluation.Key concept feature integrates this new syllabus element with the text and highlights the links between different topics.Top tips offer handy advice, dos and don’ts and point out common errors.Case studies from around the world put the subject in the context of real business situations.Summary points at the end of each chapter consolidate learning.Exemplar examination questions help in familiarising with the style of questions encountered in exams, and assess understanding and skills to handle them.Extensive case study at the end of each unit offer thorough support for Paper 3 style questions.Table of ContentsIntroductionUnit 1. Business and its Environment:EnterpriseBusiness structureSize of businessBusiness objectivesStakeholders in a businessBusiness structure (A Level)Size of business (A Level)External influences on business activity (A Level)External economic influences on business behaviour (A Level)Unit 2. People in Organisations:Management and leadershipMotivationHuman resource management (HRM)Further Human resource management (HRM) (A Level)Organisation structure (A Level)Business communication (A Level)Unit 3. Marketing:What is marketing?Market researchThe marketing mix – product and priceThe marketing mix – promotion and placeMarketing planning (A Level)Globalisation and international marketing (A Level)Unit 4. Operations and Project Management:The nature of operationsOperations planningInventory managementCapacity utilisation (A Level)Lean production and quality management (A Level)Project management (A Level)Unit 5. Finance and Accounting:Business financeCostsAccounting fundamentalsForecasting and managing cash flowsCosts (A Level)Budgets (A Level)Contents of published accounts (A Level)Analysis of published accounts (A Level)Investment appraisal (A Level)Unit 6. Strategic Management:What is strategic management? (A Level)Strategic analysis (A Level)Strategic choice (A Level)Strategic implementation (A Level)Unit 7:Preparing for your examinations (A Level)Index.Authors BiographyAlastair Farquharson has been an A-level Business Studies and Economics teacher for over 20 years. He is an experienced examiner and he also has experience of providing training for teachers overseas in A-level syllabus development, teaching methods and examinations skills.Peter Stimpson has over 30 years’ experience in teaching Business Studies and Economics. He has been an examiner and also trains international teachers. He is the author of numerous Business and Management textbooks.