Cambridge International AS and A Level Business
14 sold in last 1 hour
Hurry! Over 17 people have this in their carts
Estimated Delivery: Thu, Jul 02 – Fri, Jul 03 (Excl Sun)
... people are viewing this right now
DescriptionEndorsed by Cambridge Assessment International Education for full syllabus coverage.Foster a deeper understanding with a wide range of international case studies and exam preparation matched to the key knowledge students need for success.This title covers the entire syllabus for Cambridge International AS & A Level Business (9609). It is divided into separate sections for AS and A Level making it ideal for students studying both the AS and the A Level and also those taking the AS examinations at the end of their first year.Key FeaturesIllustrates key concepts using examples from multinationals and businesses that operate around the worldProvides practice throughout the course with carefully selected past paper questions, covering all question types, at the end of each chapterUsing and interpreting data feature emphasises and illustrates the importance of numeracy both in terms of calculations and interpreting numerical dataFree Revision and practice CD includes interactive tests, selected answers, additional activities, and a glossaryAnswers to the questions in the Student’s Book can be found on the Teacher’s CD RomTable of ContentsAS LEVELSECTION ONE: BUSINESS & ITS ENVIRONMENTEnterpriseBusiness StructureBusiness SizeBusiness ObjectivesStakeholders in a BusinessSECTION TWO: PEOPLE IN ORGANISATIONSManagement & LeadershipMotivationHRMSECTION THREE: MARKETINGWhat is Marketing?Market ResearchThe Marketing MixSECTION FOUR: OPERATIONS & PROJECT MANAGEMENTThe Nature of OperationsOperations PlanningInventory ManagementSECTION FIVE: FINANCE & ACCOUNTINGThe Need for Business FinanceSources of FinanceCash Flow & Working CapitalCostsAccounting FundamentalsA LEVELSECTION SIX: BUSINESS & ITS ENVIRONMENTBusiness StructureBusiness SizeExternal Influences on Business ActivitySECTION SEVEN: PEOPLE IN ORGANISATIONSHRMOrganisation structureBusiness CommunicationSECTION EIGHT: MARKETINGMarketing PlanningGlobalisation & International MarketingSECTION NINE: OPERATIONS & PROJECT MANAGEMENTOperations PlanningCapacity UtilisationLean Production & Quality ManagementProject ManagementSECTION TEN: FINANCE & ACCOUNTINGCostsBudgetsContents of Published AccountsAnalysis of Published AccountsInvestment appraisalSECTION ELEVEN: STRATEGIC MANAGEMENTUnderstanding Strategic ManagementStrategic AnalysisStrategic ChoiceStrategic Implementation